Membership

Join the Lendwell Alliance

Stand with the lenders and industry partners raising the standard of consumer lending, in store and online.

Who can join

Open to both channels, and to the companies that serve them.

Lender members

Licensed consumer lenders operating storefronts, online platforms, or both. Lender members commit to the Alliance’s best practices and may display the member seal while in good standing.

Associate members

Companies that serve the lending industry, including payment processors, technology and data providers, compliance and legal firms, marketing partners, and servicers.

Why join

What membership gives you

  • A voice in policy

    Representation before legislators and regulators on the issues that shape your business, with positions informed by members in both channels.

  • Regulatory insight

    Updates and analysis on federal and state developments, written for the people who have to act on them.

  • Practical guidance

    Help putting the Alliance’s best practices to work, whether your customers walk in, log in, or both.

  • A peer community

    Working groups and events that connect you with other operators solving the same problems.

  • The member seal

    The right to display the Lendwell Alliance seal in your stores and on your website while your company remains in good standing.

  • A stronger industry

    Every member adds weight to the case that responsible lenders deserve a fair hearing.

How to join

Three steps

  1. Tell us about your company

    Send the inquiry below. We will be in touch to learn how you lend and where.

  2. Review the best practices

    Membership starts with a commitment to operate by the Alliance’s standards.

  3. Complete your application

    We will walk you through the application, your membership category, and dues.

Membership inquiry

Start the conversation.

Tell us a little about your company and we will follow up with membership details.

Prefer email? Write to info@lendwellalliance.org.

How do you serve customers?

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